PhilPop sees Filipino music as a cultural treasure and as a reflection of Filipinos’ identity. Its main advocacy is to search for and inspire excellent Filipino musical composers.
In the past 5 years, it has successfully run the PhilPop Songwriting Competition, inspiring Filipino songwriters to submit their entries and to make their dreams of reaching out to Filipinos through their songs a reality.
“I always say that the next generation should be better than us, for our country to move forward. Hence, the best way to do this is to teach them everything we know at every instance possible.”
“PhilPop is dedicated in finding diamonds in the rough among the country’s considerable crop of songwriters.”
PHILPOP ON ITS 5th YEAR
For the past 5 years, PhilPop has worked with industry stalwarts which includes the likes of Joey Ayala, Mike Villegas, Jungee Marcelo, Christian Baustista, Karylle, Bayang Barrios, Cooky Chua, Itchyworms.
It has also worked with up-and-coming artists like Lara Maigue, Ben&Ben, Keiko Necessario, and Davey Langit. PhilPop paved the way for the music of Thyro & Yumi, one of which was the hit song, ‘Dati’.